{"id":144401,"date":"2026-02-17T15:30:26","date_gmt":"2026-02-17T14:30:26","guid":{"rendered":"https:\/\/staging.knorke.de\/?post_type=portfolio&p=144401"},"modified":"2026-08-27T12:50:14","modified_gmt":"2026-08-27T10:50:14","slug":"cosyworld","status":"publish","type":"portfolio","link":"https:\/\/staging.knorke.de\/en\/cases\/cosyworld\/","title":{"rendered":"Cosyworld"},"content":{"rendered":"\n
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Comfort \u2013 levelled up<\/h4>\n\n\n\n

Full-service for a brand that moves fast<\/h2>\n\n\n\n
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Ever since we started working with Cosyworld, we’ve been even more relaxed in the home office. The Berlin-based start-up came to us with the electric mattress lift “CosyLift” \u2013 a genuine world first in the industry \u2013 right in the middle of their rebranding and launch process. The previous team had run out of original ideas, and progress had stalled. So we picked up the half-finished rebrand, improved it, and got it over the line. We built a Shopware 6 shop with that signature Knorke design and ran the launch in parallel \u2013 including content production for social media and the webshop. But we didn’t stop there: sales materials (pitch deck, pitch video, email design, roll-up banners for trade shows, mailings, online style guide), packaging, and the instruction manual \u2013 all designed and delivered by us. CosyLift was the perfect project to let our 360\u00b0 setup shine bright. We hoisted Cosyworld into the media and onto TV \u2013 and helped them hit a seven-figure annual revenue in year one.<\/p>\n<\/div>\n\n\n\n

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Getting cosy with Cosyworld<\/h4>\n\n\n\n

An international shop for a worldwide novelty<\/h2>\n\n\n\n
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We took the “World” in “Cosyworld” seriously \u2013 and didn’t just translate a few terms and slogans. All copy and headlines were translated by real Knorke native speakers for the international webshop (which we also built, naturally), covering English, French, and Dutch. Speaking of language: one of the big challenges when marketing a product that’s genuinely never existed before is that existing categories and keywords only get you so far. That’s why we developed and strategically chose the term “mattress lift.” We also went with the admittedly un-catchy slogan “Makes any bed electrically adjustable” as the main advertising message \u2013 because when you’re launching something entirely new, clarity beats cleverness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Reporting with a custom marketplace interface<\/h4>\n\n\n\n

Every sales channel in one custom dashboard<\/h2>\n\n\n\n
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To keep everything in the Cosyworld running smoothly, we built a custom dashboard in Looker (formerly Google Data Studio). In this purpose-built “data hub,” information from every sales and marketing channel comes together in one place. Online shop data, marketplace figures from Otto and Amazon, social media metrics \u2013 it’s all visible at a glance and ready to be analysed. The result: a steering tool built from scratch that lets the team identify what’s working across every channel and act on it the same day.<\/p>\n<\/div>\n\n\n\n

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Print, social media, TV, and digital advertising<\/h4>\n\n\n\n

CosyLift in the media<\/h2>\n\n\n\n
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SEO, SEA, and social media ads are the backbone of any online marketing effort. But for the CosyLift market launch, we went a few extra miles. On social media, we partnered with a range of influencers, who produced user-generated content (UGC) for us and more. On top of that, we got the PR engine running. The result: online features and product reviews on t3n, Men’s Health, hypesrus, and many more introduced the product to a much wider audience. We reached vastly diverse target groups: parents, gamers, students, tech enthusiasts, the list goes on. That’s how we shook the dust off the mattress lift category. Thanks to our connection with TheLatest, people could even test the product in person at their store on Ku’damm, Berlin’s most exclusive shopping mile. And CosyLift went live on TV, too: ARD, Pro7, Sat1, Kabel1, and Sixx all aired the CosyLift commercial. That’s what a proper launch looks like \u2013 a perfect combination of performance, awareness, social media marketing, and PR.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Cosyworld CosyLift Pitch<\/h5>\n\n\n\n
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CosyLift #upanddown<\/h5>\n\n\n\n
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CosyLift change of position<\/h5>\n\n\n\n
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The Knorke team stands for expert advice and a can-do attitude. Whether it’s our relaunch, our digital presence, or ongoing marketing optimizations, Knorke thinks proactively, acts as a partner, and has demonstrated tremendous flexibility!<\/p>\nPhilipp Boelsen, CEO Cosyworld GmbH<\/cite><\/blockquote>\n<\/div>\n\n\n\n

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Looking good in every position<\/h4>\n\n\n\n

Print design \u00e0 la Knorke<\/h2>\n\n\n\n
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As a proper 360\u00b0 agency, we naturally handled the print design for this brand-new product alongside development, marketing, and PR. From packaging to roll-up banners to the instruction manual \u2013 everything was designed cohesively in the Cosyworld corporate identity, which \u2013 you guessed it \u2013 also came from Knorke. Because we only rest well with a snug print design.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

From half-finished rebrand to seven-figure revenue in year one \u2013 CosyLift is what happens when a 360\u00b0 setup actually runs at full speed. We built the shop, shaped the brand, shipped the launch, and got it on national TV. And we’re still going.<\/p>\n","protected":false},"featured_media":96661,"menu_order":0,"template":"","portfolio_category":[208,214,212,213],"class_list":["post-144401","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-e-commerce","portfolio_category-marketing","portfolio_category-shopware"],"_links":{"self":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/144401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":12,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/144401\/revisions"}],"predecessor-version":[{"id":152960,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/144401\/revisions\/152960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/media\/96661"}],"wp:attachment":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/media?parent=144401"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=144401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}