{"id":61848,"date":"2020-05-08T10:44:27","date_gmt":"2020-05-08T08:44:27","guid":{"rendered":"https:\/\/staging.knorke.de\/portfolio\/beyosa\/"},"modified":"2026-08-27T14:05:26","modified_gmt":"2026-08-27T12:05:26","slug":"beyosa","status":"publish","type":"portfolio","link":"https:\/\/staging.knorke.de\/en\/cases\/beyosa\/","title":{"rendered":"beyosa"},"content":{"rendered":"\n
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Briefing<\/h4>\n\n\n\n

Sleep Tighter<\/h2>\n\n\n\n
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beyosa wants everyone to get laid \u2013 individually, one by one. No uninspired garden variety one-size-fits-all BS, only genuinely inspired products. Their mattress and pillow configurators \u2013 texted by yours truly \u2013 accompany customers on their search for the right product to match their sleep type. Now, the zillionth mattress start-up needed a wide-awake communications strategy to crush the competition. That’s why they came to us.<\/p>\n<\/div>\n\n\n\n

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Homepage<\/p>\n<\/div>\n\n\n\n

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Category View<\/p>\n<\/div>\n\n\n\n

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Product View<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Heads of Content<\/h4>\n\n\n\n

Knorke Propaganda<\/h2>\n\n\n\n
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Video Production<\/h4>\n\n\n\n

Keeping It Real<\/h2>\n\n\n\n
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From customer reviews to product videos and video ad campaigns, we have completed numerous video projects in cooperation with our homies from saymyname (video) and Lobohouse (CGI). Instead of relying on professional models, we preferred to use real customers, employees, and raccoons to give the brand its personal touch.<\/p>\n<\/div>\n\n\n\n

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Social Media<\/h4>\n\n\n\n

The Social Sleep Club<\/h2>\n\n\n\n
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In addition to traditional SEO and performance marketing, we have increasingly focused on social media and influencer marketing. By collaborating with influencers, incorporating employees as brand ambassadors, and providing personalized customer service, we’ve created a brand you can relate to \u2014 a brand that can be proud of its exceptionally high level of customer satisfaction.<\/p>\n<\/div>\n\n\n\n

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Product Story<\/p>\n<\/div>\n\n\n\n

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Influencer Cooperation<\/p>\n<\/div>\n\n\n\n

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Sleeping Tips<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Out of Home<\/h4>\n\n\n\n

Berlin’s Comfort Zone<\/h2>\n\n\n\n
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For all the sleepy Berliners close to nuzzling the early morning train tracks, we ran an OOH campaign near the beyosa showroom. Together with the legendary Yves Kr\u00e4mer we created a crisp text campaign with snappy slogans against falling asleep. Proper perky.<\/p>\n<\/div>\n\n\n\n

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beyosa wants everyone to get laid \u2013 individually, one by one. No uninspired garden variety one-size-fits-all BS, only genuinely inspired products. Their mattress and pillow configurators \u2013 texted by yours truly \u2013 accompany customers on their search for the right product to match their sleep type. Now, the zillionth mattress start-up needed a wide-awake communications strategy to crush the competition. That’s why they came to us.<\/p>\n","protected":false},"featured_media":61853,"menu_order":20,"template":"","portfolio_category":[208,212],"class_list":["post-61848","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-marketing"],"_links":{"self":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/61848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":10,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/61848\/revisions"}],"predecessor-version":[{"id":152978,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio\/61848\/revisions\/152978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/media\/61853"}],"wp:attachment":[{"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/media?parent=61848"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/staging.knorke.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=61848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}